So what if Arnold Schwarzenegger thinks Florida is for old people?! Last time I checked, 62 already classifies you as a senior citizen, Mr. Terminator, so stay away from my hot city!
In related news, Visit Florida (the official tourism site for the state) has launched a new marketing campaign called "Your Florida Side" which they hope will resonate well with recession-weary consumers looking for both value and a renewed spirit. I recently saw the TV spot and it reminded me of how I somtimes felt when I lived in NYC and would reminisce about being back home... especially in the winter.
Check out the spot and let me know what you think?
What's Your Florida Side?
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2 comments:
What a generic commercial!!!
February 18, 2010 12:48 PMI'm not completely on board with Visit Florida, but I appreciate that they are promoting things like kayaking -- more people should definitely check out our natural areas.
February 23, 2010 3:23 PMPost a Comment