My Wedding Gown Affair in Midtown New York

It was the day after Juan proposed to me in the middle of the BK Bridge and I was sitting at a breakfast diner on 49th and 1st Ave with my parents soaking it all in. Juan had decided to take his family members on the red double-decker tour bus because some of them had never been to NYC before. I, on the other hand was contemplating what to do next with my parents… museum (eh, been to them all and feeling way to excited to sift through exhibits), stroll through Central Park (I mean… on any other day it would be awesome) so finally my brilliant mother says, “Why don’t we go wedding dress shopping?”

My mouth must have dropped as I turned to look at her and say, “Mom that is a fantastic idea!” I mean, what else were we going to do all day? We were in NYC after all; fashion capital of the USA! Then my mind went blank. Holy crap, I don’t know any wedding dress places! Sure, I lived in NYC for a couple of years, but to be honest, I’m not one of those girls who watches all those TLC shows about weddings and paid little attention to wedding designers. I started racking my brain for ideas but could only think of Carolina Herrera, Oscar de la Renta and Vera Wang (and for sure I would need an appt).

I sent a text to my BFF in NY and ask her WHERE DO I GO FOR WEDDING GOWNS? Her response: KLEINFELD! Oh right, that show on TV Say Yes To The Dress. So I call, but of course get an answering machine and figure there’s no chance of scoring an appt. At this point, my parents and I are about to jump into a cab when I receive another text message, this time from my future sister-in-law who is on the double-decker tour bus. Her message reads: HI! JUST PASSED REEM ACRA AND AMSALE... WEDDING DRESSES IN CASE YOU WANT TO CHECK IT OUT… GORGEOUS! Then a second message came in right away: AROUND MADISON AND 57th. JUST IN CASE ;) I immediately tell the cab driver to drop us off at 57th and Madison. If my sister-in-law had said they were gorgeous, I knew to trust her because she’s already been a bride and she has impeccable taste.

We arrive at our destination and after searching a bit, I spot a window full of beautiful wedding gowns that reads Amsale. We enter the Amsale Boutique with zero expectations (I mean, how many times does a girl get to go wedding gown shopping?) so really, neither my parents nor I knew exactly what to expect. We walk in and immediately I love everything about this boutique, the shades of white on the walls, the smell of fresh flowers and most importantly the most gorgeous gowns I’ve ever seen. I begin to tell the women behind the front desk my whole story. “I just got engaged yesterday, but I’m only here for the weekend, is there any way you can squeeze me in?” Luckily the woman told me they had a cancellation so they would be able to squeeze me in right away. Serendipity!

That’s when I was introduced to Emily, my very own personal sales associate. Right off the bat, Emily made me feel comfortable, relaxed and excited all at once. After asking me a series of questions about my personal style, budget and taste we got down to business. My mom, dad and I all split up and started picking out dresses. One by one, we each chose a couple to try out. Everything from A-line and mermaid cuts to ivory and caffeine colored gowns, we spent the entire afternoon oohing and ahhing at all the beautiful dresses. I fell in love with the very first dress I put on – it was a mix of romantic, modern and traditional all balled into one dazzling gown. It was the best shopping experience I’ve ever had! I just couldn’t believe that I was trying on wedding dresses and in the middle of Madison Ave! Eventually I narrowed it down to 2 absolutely stunning gowns but decided to think about it a little more. Was it possible for someone to get engaged on a Friday, and have her dress picked out by Saturday?! Apparently yes, Emily told me there are girls who pick out their dress before even getting engaged so I was okay.

We later on made our way to Carolina Herrera where my BFF met us up and tried on some more dresses there, but by this time, I had already fallen in love. Don’t get me wrong, the CH dresses were amazing and the woman who helped us was a doll, I just felt like the Amsale dresses fit my personality more and that was the most important thing for me.

That night I had a talk with my mom and dad and this is what it boiled down too… sure we could go back to Miami and keep trying on dresses, but who else can say they bought their dress at a fabulous boutique in NYC? Not only that, there was a trunk show that weekend so if I bought the dress now, I would get a 10% discount on the dress. So on Sunday, the three of us went back to Amsale determined to go home with the dress. After a couple more try-ons and a veil later, I had made up my mind!

My parents made me promised not to show anyone the actual dress but I promise to post photos right after the wedding! And that’s how Midtown Chic-a found her wedding dress in Midtown NYC!

Here’s a picture of me celebrating the purchase of my wedding gown at Amsale! A special thank you to Emily and all the other lovely ladies at Amsale Boutique in NYC for all their attention and support! Hope to see you all for the fittings soon!


Carmen said...

Love this story!! You're going to make a gorgeous bride :)

July 6, 2010 at 11:56 PM

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